What is unethical search engine optimization?

Some search engine optimization companies and software developers use unethical techniques and

tricks to artificially boost the search engine rankings of a web site. This dilutes the quality of search

results and calls into question the accuracy of search results.

For this reason, the search engines are continuously trying to counter the spam techniques which

webmasters might be using and penalize or ban them.

They continue to reconstruct their algorithms to prevent spammers from flooding the results page with

irrelevant or low quality content.

If you use a web site promotion tool that uses these unethical techniques, you'll put your web business

at severe risk.

Search engines consider the following search engine optimization techniques as SPAM.



· automatically generated doorway pages

· cloaking and false redirects

· keyword stuffing

· hidden text or hidden links

· pages loaded with irrelevant words

· duplicated content on multiple pages

· misspelling of well-known web sites

· unrelated and centralized link farms

· other methods that try to trick search engines



You might get short term results with these techniques but it's very likely that your site will be banned

from search engines if you do. You'll put your web business at severe risk if you use one of these

methods.

Ethical search engine optimization is about everyone winning

Ethical search engine optimization leads to a symbiotic relationship:

· Search engines: They win as they are provided with pages that are easy to understand and that

contain the quality information that their visitors search for.

· Searchers: They win as they are getting what they ask for from the search engines. They search for

"green widgets" and get a page about green widgets.

· Web site owners: They win as they are getting quality visitors who are interested in what their web

site has to offer.