As a company that offers website development services, as well as internet marketing services, Web Dot Com is a firm believer in the effectiveness and necessity of social media marketing.
Social media marketing simply means strategic participation in existing social media networks as part of an overall marketing plan. Participation could mean social interaction or submission of quality content such as blog posts, articles, videos, images or audio files.
Some of the most popular social media networks are Twitter, Facebook, YouTube, Del.icio.us, StumbleUpon, LinkedIn, Flickr, Digg, Reddit and Technorati. These are, therefore, the best networks to include in your social media marketing campaign. If your target audience is young, be sure to include Friendster and MySpace, as well.
Through social media marketing, you reach an unbelievably large audience. Your message gains more weight and credibility by riding on the love earned by the social media network from its followers. You could get a lot of direct traffic from the exposure. You could also be linked to by other websites or blogs. These not only bring in more secondary traffic, but the links themselves – being natural and permanent – provide very valuable search engine ranking. As we all know, top ranking in search engines is the goal for every website since it guarantees continued influx of traffic. In turn, traffic for your site helps you build a base of returning visitors who could be converted to clients.
Social media marketing also provides a very inexpensive way of building your brand. Your online reputation is something that will provide more long-term benefits. Of course, all these are contingent on the quality of your participation in the social media networks you have chosen. The reputation of your brand will be developed according to how you connect with others and based on the value of the content you contribute. More often, content that is highly relevant and helpful to others earns the greatest social revenue. Also popular are humorous and entertaining content. Really juicy content usually gets spread virally to unexpected proportions. Make sure that means juicy in a positive light, though, to ensure it does not backfire on you.
Establishing sincere relationships with others through social media networks will slowly create a loyal following for your site. Return the favor sincerely by actively interacting with their sites, as well. Join communities and be useful in each one. These relationships could become mutual advocacies that further strengthen your brand.
Undoubtedly, social media marketing takes considerable effort. Many companies, and even individuals who leverage their websites for profit, opt to outsource this undertaking. Make sure you assign it to experts who know how to maximize returns for you, though.
Social media marketing, along with search engine marketing, is part of the internet marketing strategies applied by Web Dot Com. The ten year old Philippine-based company offers this in conjunction with basic and advanced website development, web design, advanced portal development and other custom programming, web based database programming, content management systems, e-commerce solutions such as online store applications for online shopping and online payment, search engine optimization, and website maintenance and support.
Who can better implement your social media marketing campaign than the same website development team that set up your website and will be maintaining it for you? This ensures focus and synergism while streamlining costs.