How to:
1.Get and maintain top 10 rankings on Google, Yahoo, MSN
and other major search engines.
2.Get more visitors, more customers and more sales.
3.Outperform your competitors.
What high search engine rankings can mean to your web
site success
According to recent statistics, more than 1 billion people used the Internet in 2005 (Source:
Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spent $143.2 billion online in 2005, 22 percent more than in 2004 (Source: ComScore).
A survey conducted by market research firm TNS revealed that 75% of all online shoppers said that company size was not a factor in having their online shopping needs satisfied. Only 15% said they preferred to shop with large retailers (Source: TNS).
More than 80% of all Internet users find new web sites through search engines (Source: Georgia
Tech/GVU Users Survey). That means that about 650 million people use search engines to find websites. Search engine users are some of the most qualified and motivated visitors to your web site you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
Things you should know before you start
Why do you have to optimize your web pages for search engines?
There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web sites that they find relevant to a special topic. You must make sure that your web site is such a site.
If search engines cannot find out that your web site is about fishing equipment, they cannot give your web site high rankings for that keyword. The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO).Only a few web surfers look further than the first or second result page of a search engine 75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site."
For that reason, search engine optimization is crucial if you want to be successful with your web site.
You must do the right things in the right order
rankings.
It is not enough to submit your web site to search engines and to wait for the results. Search engines use a variety of factors to rank web sites. You have to work on all factors if you want to achieve good results.
1. Find the right keywords for your web site
The right keywords are not always obvious. In this manual, you'll learn how to find the right
keywords that will work best for your web site. It is very important that you target the right
keywords before you start with your search engine optimization work.
2. Optimize your web pages for these keywords
Optimizing your web pages for your important keywords is crucial if you want to have high search engine rankings. Optimizing one or two pages is not enough. Search engines analyze all pages of your web site and they put these pages in a context. It is important that the combination of your
web pages shows search engines that your web site is relevant to a special topic.
In this manual, you'll learn how to optimize your pages as quickly and efficiently as possible.
3. Submit your web pages to all important search engines and directories
After optimizing your web site for several keywords, you can submit your web site to search
engines and Internet directories. Although search engine submission is not as important as it was(many search engines will find your web site through links on other sites), it can still help you to get your web site listed faster.
4. Get links from other web sites and make sure that these links contain your keywords
Links from other web sites are extremely important if you want to have high search engine
rankings. Your web site must have good incoming links to get high search engine rankings.
High search engine rankings are always the result of optimized web pages and good incoming
links.
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