Creating Your Search Engine Traffic Pulling Website

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We are done with the basics. By now, you know how to find the most profitable keyword possible and how you can beat your competitors for the top positions in search engine results.It's time to start building your website that can pull convertable search engine traffic.If you don't know jack about programming and web editing languages, don't fret. There are many tools available that can make the job easier for you. All you have to do is to know what works and what doesn’t, as well as what to do and what to avoid.

Elements Of Web Design: The Simpler, The Better

The first thing you have to bear in mind is that you don't need a fancy design. You don't need high resolution images. You don't need animation. You don't need background music. You don't need videos.These are nice, but they will make your website load longer, and such will try the patience of visitors who have slower connections. They'd leave as quickly as they arrived, otherwise. You want to cater to as wide an audience as possible, and this entails taking into consideration the internet speed they're using.


Additionally, complicated designs can potentially steal the focus away from what your website is aiming to pursue. If you're selling something, for example, intricate elements can possibly take your visitors away from a buying mood.Keep things simple. Go for elegance that will convey what your website is all about. Each element should be kept at a bare minimum without compromising the beauty of your web pages. Your website can be beautiful without overstating its elements



The Tools You Need


If you know basic – and even advanced – web programming language, this should be easy. HTML and CSS are great languages to master. They will help you out in coming up with a great website.But if you don't know anything about these programming languages, you can always use existing programs that can help you create websites ever so easily.

For content websites, the most popular of such programs is Xsite Pro. Xsite Pro has been designed with the niche webmaster in mind, one who plans to operate several websites enrolled with Google AdSense. Xsite Pro also has templates for single paged sales letters.
If you want a free program which can prove to be very useful, you can always download the tool from www.nvu.com. This is the most popular free web editing software. It's quite powerful and you can do a lot with it.
Advanced users can go with the mainstream products such as Microsoft Frontpage and Macromedia Dreamweaver. They may be a little more complicated, but there is no limit as to what you can accomplish with them.
Need templates? You can download some royalty free and restrictions free templates from www.oswd.org. Some of the templates there are very beautiful. You just have to pick the most appropriate one for your topic.


Page Navigation

You should have an index page. This is your mother page which will connect each and every web page under your website. Ordinarily, webmasters include an introduction to the website on the index page.Each and every page should have a header. Headers usually have the size 150 pixels by 700 pixels. You can use royalty free and restrictions free images from www.sxc.hu and edit the same using software programs like Paint Shop Pro or Adobe Photoshop. You can even avail of the PLR headers offered by many online businessmen today.
Each page should have an article concentrating on one relevant keyword under your topic. This way, the search engine spiders will be able to treat each web page you have as a separate entity when sets out to find relevant matches for search engine queries.We will be talking about content and proper search engine optimization for the same in the next lesson.

Resolving Issues On Search Engine Traffic

Content Is The Fuel For Search Engine Traffic

The importance of high quality, unique content can never be undermined. Content is that once component of your website that will not only define your online business, but will also establish your reputation before your audience. But for our purposes, content is the heart of our campaign to generate 1,000 visitors per day in a span of two short weeks.

The first thing you should remember is to always supply your website with fresh content. Search engines love regularly updated pages, and if you can provide new content on a regular basis, your chances of bagging that prominent position in the search engine results will get better.And since we want to generate a lot of traffic within 2 weeks, try to upload new content every other day during the course of this particular campaign.Once you're averaging 1,000 visitors per day, you can slow down by uploading new content at least twice a week.

On Article Submissions

For the first two weeks after your website goes live, make it a point to submit articles to the article directories every other day. This way, you will be able to secure a lot of chances for your links to be displayed all over the World Wide Web.Make sure that the articles you will submit to the article directories are unique. They should not be the same articles that can be found on your website. Not only will you confront the perils of presenting duplicate content, but you might also turn off your visitors who are expecting something fresh and new.
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On Buying Links

Some people may opt for the easier way to acquire one way links, especially if they have the resources to spend. I am referring to buying links. There are quite a number of online businessmen who have made a living by creating websites, increasing their page ranks, and offering valuable real estate for other webmasters who wish to advertise their links.There is nothing wrong about this approach.


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However, to make the most out of it, you'd want to consider the following guidelines:

• Buy space from websites with a page rank of 4 or higher. Higher ranked websites will give you the best chance to give a boost to your own website's page rank. They may cost more, but you'll be spending anyway so might as well spend for the best possible option.
  
• Determine where, exactly, in the said website's space your links will appear. These websites have a high page rank because they are generating a lot of visitors. You'd want to capitalize on the same as it can be a good source for direct search engine traffic.
  
• Choose websites which are related to the subject of your own website.
  
• As much as possible, request for in-content links, that is, links that will be displayed within the website's contents.
  
• As much as possible, request that your URL be hyperlinked to an anchor term, that anchor term being your keyword or key phrase. This kind of link receives the highest priority from the search engines.

1,000 visitors per day in a span of two weeks from the publication of your website can be done. You already know the strategies and the tools you will need.It's just a matter of putting them into action.

The importance of valid HTML code

Many web masters overlook a very important aspect of web site promotion: the validity of the HTML

code.

What is valid HTML code?
Most web pages are written in HTML. As for every language, HTML has its own grammar, vocabulary and syntax, and every document written in HTML is supposed to follow these rules.

Like any language, HTML is constantly changing. As HTML has become a relatively complex

language, it's very easy to make mistakes. HTML code that is not following the official rules is called invalid HTML code.



Why is valid HTML code important?
Search engines have to parse the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find everything on the page. Search engine crawler programs obey the HTML standard. They can only index your web site if it is compliant with the HTML standard. If there's a mistake in your web page code, they might stop crawling your web site and they might lose what they've collected so far because of the error. Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your web page cannot be found in search engines. If you don't close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page. Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.



· What can happen if you do not optimize your web pages?
If you do not optimize your web pages then search engines might not be able to index your pages. In addition, they might not be able to find our what your web pages are about. If you submit your web site to search engines without optimizing your pages first then you won't get high search engine
rankings.



· What can happen if you optimize only one web page of your site?
It will be very difficult to get high search engine rankings if you have only one optimized web page. Search engines take your complete web site into account. If you have many web pages that are optimized for different but related keywords than search engines will think that your web pages are relevant to a special topic. Relevant web pages get better search engine rankings. For that reason, you should optimize as many pages as possible for different but related keywords.





· What can happen if you don't check the HTML code of your web pages?
Some HTML errors can prevent search engines from indexing your web pages. If your web pages have such an HTML error, you won't get listed on search engines because search engines cannot index your pages.

Can SEO companies guarantee high rankings?

Some SEO (search engine optimization) companies guarantee that you will get a special search

engine position if you let them do the work for you. Actually, this is not possible. No company can

guarantee search engine listings.

If a company makes such promises, take a closer look at the small print. The catch is often that the

company selects the search terms. You'll be listed for obscure search terms that nobody searches for.

If you have a unique company name or a unique product name, it's relatively easy to get high search

engine rankings for that term.





A single spam element can destroy your work



Before you start with your search engine optimization efforts, you must make sure that your web pages

are spam free. This is very important. If you use a spam technique on your web site, all other search

engine optimization efforts are pointless.

If a search engine has tagged your web site as a spam source then you have to remove the spam

elements from your web pages before the search engine will take another look at other elements of

your site.





Most search engines consider the following spam:



· cloaking (the web server returns different pages for search engine spiders and human web surfers)

· doorway pages

· misleading redirections

· hidden text (text has a color that is very similar to the background color, text in very small font sizes,

text that has been hidden with CSS tags etc.)

If you use one of these techniques on your web pages, remove them now. You might get short term

results with them but it is extremely likely that search engines will ban your site if you continue to use

them.

When you're sure that your web pages are spam free, you can start with your search engine

optimization activities.

Search engines don't like to be cheated. Don't try to use search engine optimization

techniques that try to trick search engines. It might work for a while but search engines have managed to detect

all tricks sooner or later. Better concentrate on ethical methods that are beneficial to you, web surfers and search

engines (you get more visitors, web surfers get what they want, search engines can deliver better results).

That way, your rankings will last much longer.



Step 1: Using the right keyword is the cornerstone of

successful SEO



How to find the best keywords for your web site



Keywords are the words that web surfers enter in search engines to find web sites. It is important that

your web site has good search engine rankings for popular keywords that are related to the theme of

your web site. In this manual, we use the term "keywords" for single word keywords and for keyword

phrases, for example "hiking boots shop chicago".

The right keywords are important to the success of your SEO activities!

It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In

addition, in order to get targeted visitors, the keywords must not be too broad or too general. IBP's

Keyword Generator tool helps you to build a list of keywords that people use on search engines to find

your web site.





Which keywords are the right keywords for your web site?



Use focused and targeted keyword phrases that are common enough so the web searcher will use

them, but selective enough that they don't return millions of matches. Very specific keywords generate

highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords

is to make them very specific.

· use keyword phrases that consist of two to four words

· avoid very competitive keywords

· be specific

· only check the keywords that are important to you





For a successful online marketing campaign, you have to target the right keywords. The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free software download" is going to type just "software" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Start with multiple word keywords and then extend your keyword list

Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "pop music mp3download" and similar keywords first.

If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3". If you want to successfully promote your web site on the Internet, you have to choose the right keywords. If you target the wrong keywords, your web site promotion efforts will be in vain. It's important to start with multiple word keywords to make your web site relevant to a topic.

How do search engines rank web pages?

Search engines use mathematical formulas to determine the rank of a web page. These mathematical
formulas are called ranking algorithms. All major search engines use the same principle to rank web sites. The
exact ranking algorithms differ from search engine to search engine but the principle is the same. We'll use the
ranking algorithm of
Google as an example.




How does Google rank your web pages?

Google explains the ranking algorithm on their company pages:
"Traditional search engines rely heavily on how often a word appears on a web page. Google uses
PageRank™ to examine the entire link structure of the web and determine which pages are most
important.
It then conducts hypertext-matching analysis to determine which pages are relevant to the specific
search being conducted. By combining overall importance and query-specific relevance, Google is
able to put the most relevant and reliable results first."




PageRank and hypertext-matching analysis?

Google uses PageRank (which is a mathematical formula and not the green bar in the Google toolbar)
and hypertext-matching analysis to rank your web pages. To get good results for the PageRank factor,
you need good links from related pages that point to your site. It's a simple principle: if page a links to
page b then it is a recommendation from page a to page b. The more links point to your web site, the
better your rankings.
The quality of the links is also important. A link that contains the keyword for which you want to have
high rankings in the link text is better than five links with the text Click here. A link from a web site that
has a related topic is much better than links from unrelated sites or link lists.

While the linking concept is easy to understand, the hypertext-matching analysis factor is a bit more
complicated. Google explains hypertext-matching analysis as follows:
"Hypertext-Matching Analysis: Google's search engine also analyzes page content. However,
instead of simply scanning for page-based text (which can be manipulated by site publishers
through meta-tags), Google's technology analyzes the full content of a page and factors in fonts,
subdivisions and the precise location of each word.
Google also analyzes the content of neighboring web pages to ensure the results returned are the
most relevant to a user's query."

How to optimize your web pages for Google's hypertext-matching analysis

As Google analyzes the full content of your pages you also have to optimize the full content of your
web pages. It is not enough to edit your meta tags. You have to optimize all factors that can influence your
search engine rankings.The problem is that many web masters don't know which page factors can be important.

One page is not enough

As mentioned in the explanation of Google's hypertext-matching analysis, Google also analyzes the
content of other web pages on your site to ensure that your web page is really relevant.
That means that you should optimize different pages of your web site for different but related search
terms. The more web pages of your web site are optimized for keywords about a special topic, the
more likely it is that you'll get high rankings for a special keyword that is related to that topic.

How to:



1.Get and maintain top 10 rankings on Google, Yahoo, MSN
and other major search engines.

2.Get more visitors, more customers and more sales.

3.Outperform your competitors.




What high search engine rankings can mean to your web
site success

According to recent statistics, more than 1 billion people used the Internet in 2005 (Source:
Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spent $143.2 billion online in 2005, 22 percent more than in 2004 (Source: ComScore).
A survey conducted by market research firm TNS revealed that 75% of all online shoppers said that company size was not a factor in having their online shopping needs satisfied. Only 15% said they preferred to shop with large retailers (Source: TNS).
More than 80% of all Internet users find new web sites through search engines (Source: Georgia
Tech/GVU Users Survey). That means that about 650 million people use search engines to find websites. Search engine users are some of the most qualified and motivated visitors to your web site you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

Things you should know before you start
Why do you have to optimize your web pages for search engines?

There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web sites that they find relevant to a special topic. You must make sure that your web site is such a site.
If search engines cannot find out that your web site is about fishing equipment, they cannot give your web site high rankings for that keyword. The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO).Only a few web surfers look further than the first or second result page of a search engine 75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site."
For that reason, search engine optimization is crucial if you want to be successful with your web site.

You must do the right things in the right order

It is very important that you do the right things in the right order if you want to have high search engine
rankings.
It is not enough to submit your web site to search engines and to wait for the results. Search engines use a variety of factors to rank web sites. You have to work on all factors if you want to achieve good results.

1. Find the right keywords for your web site
The right keywords are not always obvious. In this manual, you'll learn how to find the right
keywords that will work best for your web site. It is very important that you target the right
keywords before you start with your search engine optimization work.

2. Optimize your web pages for these keywords
Optimizing your web pages for your important keywords is crucial if you want to have high search engine rankings. Optimizing one or two pages is not enough. Search engines analyze all pages of your web site and they put these pages in a context. It is important that the combination of your
web pages shows search engines that your web site is relevant to a special topic.
In this manual, you'll learn how to optimize your pages as quickly and efficiently as possible.

3. Submit your web pages to all important search engines and directories
After optimizing your web site for several keywords, you can submit your web site to search
engines and Internet directories. Although search engine submission is not as important as it was(many search engines will find your web site through links on other sites), it can still help you to get your web site listed faster.

4. Get links from other web sites and make sure that these links contain your keywords
Links from other web sites are extremely important if you want to have high search engine
rankings. Your web site must have good incoming links to get high search engine rankings.
High search engine rankings are always the result of optimized web pages and good incoming
links.
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